Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Surfaces Preview: New carpet and hard surface flooring for 2015   Full Article
Jan 2015—Executive editor Darius Helm offers a sneak peek of flooring products being intro'd at Surfaces, with previews from Dixie, Phenix, Couristan, Kane, Daltile, Crossville, Tarkett, Quick-Step, Mullican, Hallmark, Armstrong and many more.

Beyond Las Vegas: Intros from Shaw, Mohawk, Oriental Weavers and more   Full Article
Jan 2015—Senior editor Calista Sprague reviews new product from manufacturers not exhibiting at Surfaces, including Shaw, Mohawk, Beaulieu, American Olean, Oriental Weavers, Mirage, Ragno USA, Floorfolio, Florida Tile, Florim, Novalis and Metroflor.

Retail Sector Update: New shopping trends drive retail renovations   Full Article
Jan 2015—Executive editor Darius Helm takes a close look at the state of the retail sector, with analysis of construction outlooks and design development, as well as how new generations and digital capabilities are together transforming the retail space.

Other FloorFocus Articles
The Backing Business: Reports on Propex, UTT, Mattex, Etex, Dow and more   Full Article
Jan 2015—Senior editor Calista Sprague reports on the state of the carpet backing business, with updates on all of the independent backing producers, along with a report on producers of underlayments and specialty systems.

Tarkett's Resilient HQ: An up close look at U.S. headquarters   Full Article
Jan 2015—Publisher Kemp Harr takes a look at Tarkett's 51,000 square foot headquarters in Solon, Ohio and discusses how the design of the interior space showcases both the values of the firm and its various brand identities.

Distributors' Perspective: Success from evolving with the market   Full Article
Jan 2015—Features editor Jessica Chevalier examines the state of the flooring distribution business with prominent distributors, including Fishman Flooring Solutions, Galleher Corporation and Erickson's Flooring & Supply.

Mohawk's outlook, A&D awards, retail segment evolution   Full Article
Strategic Exchange, Jan 2015—Publisher Kemp Harr reports on forecasts for economic growth and the outlook by Mohawk's Brian Carson. He also covers Interior Design magazine's Best of Year awards and discusses developments in the retail environment.

Don Maier, CEO of Armstrong Floor Products: Focus on Leadership   Full Article
Jan 2015—Publisher Kemp Harr interviews Don Maier, discussing his background, his Lean transformation of Armstrong, the power of the Armstrong brand, sustainability, key influencers, manufacturing changes and long-term sustainability objectives.

L.S. Associates renovates UGA with Tandus Centiva carpet   Full Article
Designer Forum, Jan 2015—Lisa Strzelecki, owner of L.S. Associates, describes her firm's renovation of a space in the main library of the University of Georgia, and how Tandus Centiva carpet helped define and elevate the space.

Grigsby's Carpet, Tile and Rug Gallery: Best Practices   Full Article
Jan 2015—Features editor Jessica Chevalier profiles Grigsby's Carpet, Tile and Rug Gallery, which does business through its 20,000 square foot showroom in Tulsa, Oklahoma. Grigsby's serves the commercial, builder and residential remodel markets.

Good salespeople care about their customers: Successful Selling   Full Article
Jan 2014—Contributing editor Sam Allman makes a case for finding ways to create meaningful bonds with potential customers, and discusses how this translates to a better bottom line.

Erline Altamira-Axminster carpet, Emser, Interface   Full Article
Design Ovations, Jan 2014—Erline M. Altamira, a project designer at Wilson Associates, describes her current favorite flooring, including Axminsters, carpet tile from producers like Interface, and natural stone looks from firms like Emser.

Facility Managers Survey 2014 - Dec 2014   Full Article
Floor Focus' editorial staff analyzes the results of the biennial Facility Managers Survey, covering topics from top problems, hot products, trends in business and changes in the workplace to favorite carpet and hard surface manufacturers.

Area Rug Report: Rug retailers must adapt to compete   Full Article
Dec 2014—Senior editor Calista Sprague reports on developments in the area rug business, including a look at both heirloom and modern rugs, a discussion abut shifts in fiber use, and an analysis of the shifts in retail channels in recent years.

LeadingAge: A review of this year's senior living conference and expo   Full Article
Dec 2014—Senior editor Calista Sprague reviews the LeadingAge expo, held in October in Nashville, Tennessee. The article includes highlights from flooring producers, including Forbo, Earthwerks, Interface, Mohawk, Tandus Centiva, Shaw Contract and more.

High Point Market: Oriental Weavers, Surya, Nourison, Karastan, Momeni   Full Article
Dec 2014—Features editor Jessica Chevalier reports on the Fall 2014 High Point Rug Market, including market trends, a report on High Point itself, and a review of new products from Oriental Weavers, Nourison, Dalyn, Karastan, Orian and many more.

Homebuilder Panel: FloorExpo members discuss the state of new home construction   Full Article
Dec 2014—Jim Gunckel of California's Residential Design Services, Mike Benjamin of Indiana's Kermans Flooring and Steve Wilson of East Cost based Coleman Floor Company discuss the market on a panel hosted by Jay Smith, president of FEI Group.

Greenbuild 2014: New Orleans hosts the world's largest environmental conference   Full Article
Dec 2014—Executive editor Darius Helm writes about this year's Greenbuild conference and expo, held in New Orleans, including reports on Interface, Forbo, Shaw, Roppe, Gerflor, Schönox, StonePeak, MP Global, To Market, NWFA, NSF International and more.

Design and Construction Week 2015 - Dec 2014   Full Article
Editors Darius Helm and Calista Sprague report on the expos being held in Las Vegas in the same week in January: TISE, Las Vegas Market, the International Builders' Show, the Kitchen and Bath Industry Show and the International

Housing forecasts, Mohawk's SmartStrand Forever, Trends   Full Article
Strategic Exchange: Dec 2014—Publisher Kemp Harr analyzes predictions for the housing market & overall economy, he also discusses Mohawk's new SmartStrand soil repellent treatment & the Trend Union fashion forecast at Parsons The New School for Design.

John Wells, president of Interface Americas: Focus on Leadership   Full Article
Dec 2014—Publisher Kemp Harr interviews John Wells, discussing his background in the flooring industry, developments in the industry, Interface's foray into retail and the firm's environmental journey.

M Moser's project uses Interface, Ecore and Nydree products   Full Article
Designer Forum: Dec 2014—Bill Bouchey, director of design at M Moser Assoc., discusses a project in midtown Manhattan co-locating 3 ad agencies, and explains how Nydree hardwood, Interface carpet tiles and Ecore rubber flooring helped define the space.

Howard's Rug Company: Best Practices - Dec 2014   Full Article
Howard's Rug Company, based in San Diego, California, started out as a carpet cleaning and area rug business over 70 years ago, but in the intervening years has developed into a commercial contracting firm with annual sales north of $25 million.

The importance of relationships in building successful careers   Full Article
People Power: Dec 2014—Contributing editor Sam Allman discusses the significance of creating relationships, and he builds a case for how interdependence is a higher level of human functioning than independence and self-reliance.

It pays to cultivate relationships with facility managers   Full Article
Contractor's Corner: Dec 2014—Contributing editor Dave Stafford discusses the value of flooring contractors forging relationships with facility managers and offers suggestions for building those relationships through the use of anecdotal scenarios.

Installation technology is constantly evolving: Flooring Forensics   Full Article
Dec 2014—Contributing editor Lew Migliore takes a close look at the installation systems available for carpet tile, including full spread adhesives, pressure-sensitive adhesive systems and technologies developed by manufacturers like Shaw and Interface.

Focus 100 Retail: The residential market has underperformed this year   Full Article
Nov. 2014—Exec. editor Darius Helm reports on the state of the residential flooring market, with analysis of the multi- & single-family markets, expectations for the coming year, profiles of retailers and residential contractors, and the Top 100 list.

Sports & Athletic Flooring: Robbins, Mondo, Gerflor   Full Article
Nov. 2014—Features editor Jessica Chevalier reports on the sports & athletic flooring market, with sections on the higher education market, K-12, and an interesting and growing niche, church flooring, along with a focus on injury prevention issues.

Consumer Preference Survey 2014: Purchasing habits and product perceptions   Full Article
Nov. 2014—Senior editor Calista Sprague analyzes the results of a nationwide consumer survey comparing ceramic, hardwood, carpet, laminate and resilient flooring in terms of attributes as well as product perceptions, sales by store type and much more.

Merchandising: Create a destination, not a point of purchase   Full Article
Nov. 2014—Andy Wells with MasterBrand Cabinets, who holds patents on merchandise and cabinet design, writes about how to maximize merchandising and how to organize showrooms to enhance the shopping experience and fill customers with confidence.

Imola, Del Conca, Sicis, Florim, Marazzi, Caesar and more   Full Article
Cersaie, Nov. 2014—Senior editor Calista Sprague reviews Cersaie, the largest tile show in the world, held annually in Bologna, Italy, reporting on key producers.

NBC and artificial turf, Starnet and NFA gatherings: Strategic Exchange   Full Article
Nov. 2014—Publisher Kemp Harr addresses NBC News' report on links between the crumb rubber in artificial turf and cancer, and he also reports on the recent Starnet meeting in Denver and the NFA gathering in Hawaii in September.

Milliken and Mannington in a Holabird & Root project   Full Article
Designer Forum: Nov. 2014—Andrea Caputo & Cory Kamholz of Holabird & Root write about their design of Rightpoint Consulting in Chicago, including how flooring choices—Milliken carpet and Mannington LVT—helped define work zones in the open concept office.

California's Picketfence Design: Best Practices   Full Article
Nov. 2014—Features editor Jessica Chevalier profiles Picketfence Design, a builder and retailer operation with two locations in California. The firm started off exclusively focusing on the builder side, and started its retail operation in 2010.

The evolution and future of inkjet technology: Tile Files   Full Article
Nov. 2014—Claudio Caselli, VP of research and development for Dal-Tile Corporation, discusses digital inkjet technology, from early technological developments to production efficiencies to the opportunities for design offered by inkjet technology.

Finding purpose fuels drive: Successful Selling   Full Article
Nov. 2014—Contributing editor Sam Allman recounts his epiphany when he was young and working with his father about the impact of selling flooring, and he discusses the importance of finding meaning in one's work and offers useful tips to get there.

Tina Syring: Bolon, Chilewich - Design Ovations   Full Article
November 2014—Tina Syring, an interior design consultant in Dallas, Texas, describes her favorite flooring material, woven vinyl flooring, with images from both Bolon and Chilewich.

The Top 250 Design Survey 2014: Design firms weigh in on Commercial business   Full Article
Oct 2014—Executive editor Darius Helm analyzes the results from this year's survey of top A&D firms, including trends, growth categories, budgets, markets, top problems and rankings for the A&D community's favorite flooring manufacturers.

Hardwood Update: Engineered hardwood is taking marketshare   Full Article
Oct 2014—Features editor Jessica Chevalier reports on the state of the hardwood flooring industry, with a focus on engineered hardwood and updates from mills, including Mannington, Armstrong, Mullican, Shaw, Mirage, Mohawk, Somerset and more.

Healthcare Design: Shifting Models—Impact of the ACA   Full Article
Oct 2014—Contributing editor Ruth Simon McRae examines the healthcare market and reports on how the Affordable Care Act is impacting the market, from new construction to cost reduction strategies, design and trends in flooring.

Workplace Design: The Open Office—Shashi Caan and Ken Wilson   Full Article
Oct 2014—Publisher Kemp Harr interviews two leading designers—Shashi Caan of The Collective US/UK and Ken Wilson of Perkins+Will—about the development and continuing evolution of the open plan office, as well as what's coming next.

Economic forecast, installation issues and IFI's design policy: Strategic Exchange   Full Article
Oct 2014—Publisher Kemp Harr looks at economic forecasts for the end of year and 2015, and he weighs in on the installation labor issue, including a strategy that also addresses channel conflict, and comments on the IFI Design Policy Statement.

Bentley & Shaw Contract in NPR's new headquarters: Designer Forum   Full Article
Oct 2014—Jessica Maples from Hickok Cole Architects writes about her firm's design of NPR's Washington, D.C. headquarters, including the use of poured terrazo, end-grain wood flooring by Kaswell, and carpet from Bentley Mills and Shaw Contract.

California's Carpet Spectrum: Best Practices   Full Article
Oct 2014—Features editor Jessica Chevalier profiles Carpet Spectrum, a California based retailer with locations in Lomita and Hermosa Beach, which was purchased by husband and wife team Jason and Stacey Fromm 25 years ago.

Challenges involved with installing hardwood: Wood Cuts   Full Article
Oct 2014—Brett Miller, director of certification and education at the National Wood Flooring Association, takes an indepth look at the many issues installers face in hardwood flooring installation, including schedule conflicts with other contractors.

The challenge of finding & keeping installers: Flooring Forensics   Full Article
Oct 2014—Contributing editor Lew Migliore details a growing problem in the flooring industry, the lack of experienced, professional installers, both on the residential and commercial side, and discusses possible solutions.

Winning Commercial Proposals: Contractor's Corner   Full Article
Oct 2014—Contributing editor Dave Stafford provides a blueprint for how to put together a winning commercial proposal, including some critical tips for how to win bids and how to avoid some of the most common pitfalls faced by flooring contractors.