Breaking Flooring News

  • Mortgage Applications Declined in Week Ending July 3

    Washington, DC, July 8, 2026—Mortgage applications decreased 2.2% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending July 3.
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Industry News

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  • Sawmill Production Declined in Q1
    Sawmill Production Declined in Q1
  • Trade Deficit Widened by Billion in May
    Trade Deficit Widened by $23 Billion in May
  • Adleta Expands into Southern TX, Southern LA & Southern MS
    Adleta Expands into Southern TX, Southern LA & Southern MS
  • Truist Releases Earnings Expectations for Q2 2026
    Truist Releases Earnings Expectations for Q2 2026
  • Top Ten Builders Accounted for 43.6% of Single-Family Closings in 2025, Down from 2024
    Top Ten Builders Accounted for 43.6% of Single-Family Closings in 2025, Down from 2024

Floor Focus Articles

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  • Marketing Minute: Creating Your Own Category – May 2026
  • Social Savvy: Turn your sales team into your social media strategy – May 2026
  • Trends in Higher Education: Interiors are becoming more human, more flexible and more strategic – April 2026
  • Pet households are reshaping flooring performance, store displays and category growth – April 2026

Podcasts

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  • Imran Ahmad Discusses His Role as New CEO of HMTX
    July 2, 2026—Imran Ahmad, the new CEO for HMTX, and Kemp Harr
  • Cathy Buchanan Discusses Business Conditions for First Half of 2026
    July 1, 2026—Cathy Buchanan, owner of Independent Carpet One in Westland, Michigan,
  • Paul Shahriari Discusses Ecomedes Participation at Flooring Sustainability Summit in Washington, D.C.
    June 30, 2026—Paul Shahriari, Co-Founder and CIO of Ecomedes, and Kemp Harr
  • Tom Ellis Discusses Spec-ID’s Continued Growth
    June 26, 2026—Tom Ellis, Co-Founder of Spec-ID, and Kemp Harr discuss why

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